Category: Marketing
All articles in this category. Practical tips and expert insight.
Meta's new terms sparked a row over AI use of web content: what happened?
Meta's commercial terms and AI training: what sparked the dispute, what changed and why did publishers keep objecting? Read the background and business context.
Google Ads or SEO: Choosing the Right Mix
Google Ads or SEO? 4 questions to choose the right mix for your business →
Inbound Marketing: Is It Worth It, and Under What Conditions
5 practical steps to inbound marketing. Learn when it delivers results and when expectations are too high →
Influencer Marketing: When It's Worth It
Influencer marketing isn't right for every business. Learn when it delivers results, how to choose the right influencer, and how to measure outcomes.
Marketing Automation: What It Requires and Who Benefits
When is marketing automation worthwhile? Establish the process, responsibilities, total costs and measures before buying another tool or a broad implementation.
Marketing vs Advertising: What You're Really Buying
Marketing vs advertising: understand the difference and know where to invest →
The Purpose of Marketing: Why It's Your Most Critical Investment
The purpose of marketing is to acquire customers profitably. Here's how to measure success →
Social Media for Business: A Strategic Channel View
Social media is a powerful channel when chosen and resourced correctly. Learn which channels fit which businesses — and what it actually costs.
What Marketing Is and How It Drives Business Results
The 5 pillars of marketing explained. How marketing drives results for small businesses →
Social Media Trends 2026: How Brands Stay Discoverable
Social media trends for business decisions in 2026: research, AI, measurement, video and communities. Assess where your time is best spent.
Brand mentions in AI search: what can they tell you?
What do brand mentions tell you about business visibility? Assess their value, monitor enquiries and avoid unsupported promises about AI recommendations.