Knowledge, tools and insight
Practical guidance on websites, SEO and digital advertising. Written for Finnish business owners who want to make decisions based on numbers, not promises.
All articles
Browse the full archive. Newest first.
Meta's new terms sparked a row over AI use of web content: what happened?
Meta's commercial terms and AI training: what sparked the dispute, what changed and why did publishers keep objecting? Read the background and business context.
Website security is too often forgotten – who maintains your website?
A website can look fine while updates and security are neglected. Do you know who maintains your website and what that maintenance includes?
Google Ads or SEO: Choosing the Right Mix
Google Ads or SEO? 4 questions to choose the right mix for your business →
How SEO Works
How SEO works in practice: how Google evaluates pages, what SEO work includes, and when results usually start to show.
Inbound Marketing: Is It Worth It, and Under What Conditions
5 practical steps to inbound marketing. Learn when it delivers results and when expectations are too high →
Influencer Marketing: When It's Worth It
Influencer marketing isn't right for every business. Learn when it delivers results, how to choose the right influencer, and how to measure outcomes.