The customer seeks a solution.
We research the words people use to find your services and what they want to know. We choose topics based on your objectives and competition.
Help customers find you.
Search engine optimisation, or SEO, improves your website’s visibility in the unpaid part of search results. We find out what customers search for, improve your key pages and track enquiries or purchases as well as visibility.
Be found when customers search for your services.
We first find out which of your services customers search for and what they want to know. Search volume alone does not decide the focus: we concentrate on searches that could bring your business suitable customers.
Your page helps them choose.
We improve content that answers buying questions and explains your offer. Service and product pages present what you offer, while guides answer more detailed questions.
From a search to an enquiry or purchase.
We work on clear structure and a route to an enquiry or purchase. We track the value generated by search traffic.
Technology, content and trust.
We improve your website’s technical performance and content. We tackle the most important improvements first and agree on what we will do each month.
Technical discoverability.
We check whether search engines can read your key pages and whether those pages appear in search results. We identify improvements to site structure, internal links, mobile use and speed.
Keywords and a content plan.
We find out which searches people use to look for your services. Based on that, we choose the pages to improve and topics for new content.
Content development.
We clarify page titles, content and internal links. We agree in the proposal whether new content is included and how much.
Trust and local visibility.
We check that business details, expertise and customer feedback are easy to find. If you serve customers in a specific area, we also review your business profile and service area information.
Improve the important pages first.
When someone searches for a service or product, a clear service or product page may help them decide more than another general article. That is why we first improve the pages where customers compare options and decide whether to enquire or buy.
An existing website can often be improved. If the platform prevents the necessary changes, we explain your options. A website rebuild or extensive technical project is agreed separately.
Explore our website service
See the work and what changed.
Each month, we review completed changes, visibility for important searches, clicks from search results and enquiries or purchases through your website. We separate searches for your business name from other searches to see whether the site also reaches new customers.
Assess results over time.
SEO changes can take time to have an effect. We review longer-term development and account for seasons and other website changes. A single good or bad week does not decide the next step.
Findings guide the next steps.
If an important page gets impressions but few clicks, we examine its search result title and description. If visitors do not take the next step, we review the page and enquiry journey.
Paleokauppa: discoverability built into the store.
We built Paleokauppa a new Shopify store, planning its technical SEO and content structure during the build. Product page improvements were also part of the project.
SEO was part of the store rebuild. The customer story covers the implementation and the wider marketing effort.
Read Paleokauppa’s customer story
Ongoing work with an agreed scope.
SEO from
€350/mo + VAT
The €350 monthly fee includes agreed technical improvements, work on existing pages and reporting. We agree on the scope and priorities before starting.
Included in the service
- Keyword research and work planning
- Technical monitoring and agreed fixes
- Improvements to existing content and structure
- A monthly report and results review
Larger implementations are separate.
Website rebuilds, new language versions and other larger projects are priced separately. The SEO fee pays for work, not for visibility purchased from Google.
From the current situation to ongoing improvements.
We start with the current situation and choose the first improvements together. We continue with the agreed plan and refine the work based on what we learn.
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Current situation and goals.
We review your key services, website and available search data. We agree on outcomes to track.
From youBusiness priorities and access permissions.
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A plan and initial changes.
We select priority search topics and pages and make agreed technical and content improvements.
From youYour service expertise and content review.
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Tracking and further work.
We review results monthly and agree on the next priorities.
From youFeedback on enquiry quality and new needs.
Anything else on your mind?
Here are answers to common questions. We will discuss your business’s situation in the consultation.
How does an SEO review differ from ongoing work?
In a review, we assess the website’s current state and identify its most important improvements. In the ongoing service, we make the agreed changes and track their impact.
Does the €350 monthly fee include new copy?
For the €350 monthly fee, we improve existing pages and the website’s technical performance. If you also need new copy, we agree on its scope and price separately in the proposal.
When will SEO start having an effect?
You may see the first changes quickly, but some effects only become apparent after months. Timing depends on the website’s starting point, competition and scope of work. We track progress, but cannot promise a particular ranking or number of enquiries.
Do I need a new website?
Not necessarily. We first assess what can be improved on your existing website. If its technology or structure limits the work, we explain what a fix would require.
When should I choose Google Ads first?
If you want visibility quickly for selected searches or a fixed period, Google Ads may be a suitable first step. SEO develops visibility in the unpaid part of search results over a longer period. You can also use the services together.
What happens if ongoing work ends?
Improvements made to your website remain in place. Visibility can still change as competitors, content and search engines change. You can find the cancellation terms in your agreement.