Paleokauppa: a stronger foundation, then growth.
The partnership was meant to start with ad campaigns. At the first meeting, we found that the store itself was holding growth back. We built a new Shopify store with an SEO foundation. Six months later, monthly sales had grown more than tenfold.
Online store monthly sales
Six months after launchOrganic visitors per month
Previously around 30Growth period tracked
From the new store’s launchBefore advertising, we needed to fix the store.
Paleokauppa was running on an old e-commerce platform that turned out to be the bottleneck for growth. The platform did not produce proper reports, so sales and marketing were hard to develop on a data-driven basis. Day-to-day management was clunky, and the heavy platform clearly slowed the site. Organic traffic was around 30 visitors per month.
The original plan had been to design ad campaigns, but during the first meeting it became clear that the underlying problem had to be solved before any advertising. Otherwise ad money would have been pumped into a constraining foundation that could not have absorbed the results.
A new foundation improved visibility.
Approximate organic visitors per month. SEO was included in building the new store.
A new store before ad campaigns.
The initial investment went into the platform, reporting and search visibility. The client contributed through their own social media marketing.
Diagnosis before prescription
In the kickoff meeting it became clear that the planned ad campaigns would not solve the actual problem. The old platform blocked growth regardless of how much external traffic was brought in, so we used the initial budget on rebuilding the store.
New store on Shopify
We rebuilt the e-commerce store from scratch on Shopify. Management got faster, reports started producing usable data, and site load times improved significantly.
SEO baked in from day one
Technical SEO, content structure and product page optimization were designed as part of the build phase, not bolted on afterwards. This gave organic traffic a growth tailwind from launch.
Client involved on social media
After launch, Paleokauppa's owner Jalmari did social media marketing himself based on our guidance. The combination worked faster than external advertising alone would have.
Six months to a new sales level.
Online store monthly sales
More than tenfold compared with the old platform
Six months after the new store opened, the store''s monthly sales had grown more than tenfold compared to the old platform. From launch onwards, sales held at the new level steadily, and growth continued in the months that followed. Organic visibility rose from about 30 monthly visitors to about 1,900 according to SEMrush.
This example shows that a strategic redirect early on can produce exponential growth. The ad campaigns originally planned for Paleokauppa might have produced a few dozen percent improvement, while the rebuild produced more than a tenfold increase.
Growth made full-time entrepreneurship possible.
“Verkkokaupan siirtäminen Shopifylle, Meta-mainontaan panostaminen ja tervetuloautomaation lisääminen on mahdollistanut vihdoin sen, mihin olen viimeiset 4 vuotta tähdännyt: täysipäiväiseksi yrittäjäksi siirtymisen.”
From a change of direction to growth.
Kickoff meeting
From an ad campaign to a strategic redirect. The decision was to build a new platform before spending any ad budget.
Rebuild and SEO foundation
Shopify store built from scratch. Technical SEO and content structure baked in from day one.
Launch
The new store's sales jumped immediately to a stable new level, several times higher than the old platform.
6 months later
Monthly sales more than tenfold. Organic visitors around 1,900/mo according to SEMrush.