When there are more options than budget and time, doing everything is not sensible. We investigate what limits customer acquisition and where investment is justified for your business. An outside specialist helps you make marketing investment decisions.
Consulting supports the leadership and marketing decision-makers of owner-led small and medium-sized businesses. It suits companies already doing marketing with an internal team or external partners.
As an owner or business leader, you are deciding on a website rebuild, a larger advertising budget or a new channel. You need a basis for judging whether the investment addresses your most important barrier to growth.
Your team or a partner handles marketing, but the connection between costs and sales remains unclear. Acquisition that previously worked may also be weakening. You need to decide what to continue and what to change.
You manage marketing, but the budget and your team’s time cannot cover every proposal. You need outside support with next period’s priorities, a new service or reaching a new customer segment.
Within the agreed scope, we examine acquisition as a whole: how customers find you, why they buy and what acquiring them costs. The work focuses on the decision you need to make, such as allocating budget, identifying a growth bottleneck or assessing current activities.
We compare channel costs with available enquiry and sales data. Customer value and margin matter, so a cheap click or a large number of enquiries alone does not drive the decision.
We examine your offer, reach, website usability and sales journey. More advertising will have a different impact if the issue is actually demand or the buying process.
We assess current activities against goals and results. We also identify work that does not yet justify more spending and the information needed to decide.
We compare options with your budget, your team’s time and available skills. Recommendations account for the implementation work required.
We connect a finding with its business significance. Each recommendation explains why an action is timely and what information is still missing. Assumptions are not presented as established results.
Illustrative decision scenario
A company wants to grow. Its main service generates revenue but consumes considerable staff time and leaves little margin. Customers of another service are more profitable, but take longer to acquire, and growth would require hiring another employee.
The advertising partner recommends a larger budget; the website provider recommends a rebuild. Management needs to decide which service and customers to focus growth on, what the budget can support and in what order to invest.
In consulting, we compare options using customer value, the sales journey and implementation resources. The recommendation addresses what to market, to whom and at what level of investment, along with what needs to be in place before accelerating growth.
Consulting does not require moving your website or marketing to Revla. The agreed materials are available to the implementer you choose.
We discuss recommendations so your team or partner understands their rationale, priorities and implementation requirements. Responsibilities follow your division of work.
We can also make the required changes. Campaign management, content production and website work are scoped and priced separately.
Alttum’s team manages its marketing. Revla has supported it through consulting, rebuilt the website’s technical foundations and improved tracking. The client’s own work and outside expertise complement each other.
The customer story focuses on the website and tracking rebuild. Its results are not presented as an isolated effect of consulting.
Read Alttum’s customer story
Choose ongoing support for current decisions or a focused project for a thorough assessment. Price and scope are agreed before starting. VAT is added to the prices below.
In the free discovery meeting, we discuss your current situation and the decision you need to make. This helps us assess what work is needed.
We agree on the decision you need help with, the fee, schedule and deliverables.
From youThe decision, goals and available resources.
We investigate the agreed areas and discuss findings with you. Customer knowledge and day-to-day sales experience add context to the figures.
From youRequired materials, access permissions and participation in agreed discussions.
You receive the agreed documents. We discuss open questions and how the chosen actions move into implementation.
From youA decision on next steps and who will implement them.
Here are answers to common questions. We will discuss your business’s situation in the consultation.
Tell us about your goals, customers and current marketing. We agree on the reports, materials and access needed for the scope of work. You do not need to have everything collected beforehand.
If the implementation work and its objectives are already clear, a separate review or strategy project may not add value. We can then discuss implementation directly.
Advisory support has a minimum initial term of three months, followed by a 30-day notice period. Project price and schedule are agreed before starting. Billing arrangements, due dates and other terms are recorded in the proposal and service agreement.
