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Alttum: a stronger foundation, more enquiries.

Alttum runs its own marketing. We rebuilt the accounting firm’s website and conversion tracking. Three months after launch, organic monthly traffic had grown by 163% without any post-launch SEO work.

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+163%

Organic monthly traffic

Three months after launch
2.1 s

New site’s mobile LCP

PageSpeed Insights · previously 35.4 s
+118

More ranking keywords

295 → 413

Market­ing brought visitors. The site held them back.

Alttum''s old site was a clear obstacle to growth. The mobile LCP measured by PageSpeed Insights was 35.4 seconds, and the slow site made browsing uncomfortable. The user experience was such that many visitors did not stay to explore the content at all.

The situation meant that marketing brought traffic, but the site could not effectively convert it into contact requests or leads. Search engines didn''t find the site particularly interesting either, and organic monthly traffic was around 360 visitors.

Same business. Faster website.

Before the rebuild35.4s
After the rebuild2.1s

Mobile LCP: the time it takes for the largest visible content element to load. Source: PageSpeed Insights.

A new website. Clear respon­si­bilities.

Revla built the technical foundation and tracking. Alttum’s own team continued to run the marketing.

Alttum’s new homepage and its service presentation

  • Hand-coded new site

    We replaced the heavy old site with a hand-coded one. Site performance improved dramatically, opening the door for both user experience and search visibility to improve.

  • Mobile LCP to 2.1 seconds

    Load time dropped from 35.4 seconds to 2.1 seconds in PageSpeed Insights measurements. Load speed alone improves Google Ads quality score, search visibility, and user experience without any other changes.

  • Conversion tracking server-side

    We replaced traditional browser-side tracking with server-side tracking, so iOS restrictions and browser privacy changes no longer leave a share of conversions unmeasured.

  • Market­ing stayed with the client

    Alttum's own team runs the marketing. Revla's scope was strictly the technical foundation and tracking, so all results trace back to what the new platform unlocked.

Three months later: greater visi­bility.

+163%

Organic monthly traffic

360 → 948 visitors

No separate SEO work after launch.

Three months after the new site''s launch, organic monthly traffic had risen from 360 visitors to 948, a 163 percent increase. The number of ranking keywords grew at the same pace from 295 to 413, an addition of 118 keywords. No search engine optimization was performed on the site after launch.

This example shows that fixing user experience and page speed can produce search visibility growth directly, without separate SEO actions. When the foundation is in order, search engines, users, and advertising all benefit together.

Explore marketing for your industry: Accounting firms

The client saw the difference in practice.

“Välitietona, niin on kyllä nettisivujen kautta tullut nyt huomattavasti enemmän yhteydenottopyyntöjä sivumuutoksen myötä ja myös Metan liidien laatu suhteessa määrään on parantunut ainakin kolmanneksella jo tuossa setupissa.”

Emmi KaitakariGrowth Manager, Alttum

What happened after launch?

  1. Starting point

    Old site's mobile LCP 35.4 seconds per PageSpeed Insights, user experience uncomfortable, organic traffic around 360 visitors per month.

  2. Late January

    Hand-coded new site published. Conversion tracking moved to server-side. No SEO actions performed on the site after launch.

  3. 1 month later

    Organic traffic in fast growth. Mid-progress observation from the client: significantly more contact requests, Meta lead quality improved.

  4. 3 months later

    Organic monthly traffic 948 visitors (was 360). Ranking keywords 413 (was 295). All without separate SEO actions.