SERVICE · GOOGLE ADS

Google Ads that brings real enquiries - not just clicks

A good Google Ads campaign can still produce poor results if the landing page does not convince visitors or tracking does not show what is actually happening. That is why we do not only optimize advertising: we optimize the whole path from keyword to enquiry.

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Revla · ADS LIVE OPTIMIZING
— ACCOUNT HEALTH
qs_avg: 8.4/10
tracking: server_side
ctr: 6.2%
— CONVERSIONS · 30D
// REVLA.LAB v1.4.0

Clicks are easy to buy: customers are not

Google Ads is rarely the whole problem when campaigns do not produce. The issue is usually the full path: the wrong searches buy traffic, tracking does not show what happened and the landing page does not turn visitors into enquiries.

Google Ads does not work as an isolated service. Keywords, ads, the landing page and tracking all affect how many enquiries you get with the same budget. That is why one team develops the whole system.

01 / What you get

What profitable Google Ads requires

  • Foundation before budget : Before increasing ad spend, we make sure the landing page, measurement and campaign structure are in order. Otherwise a bigger budget easily buys more waste.
  • The right searches : We focus the budget on searches where the customer is looking for a solution now: not broad traffic that looks good in reports but does not bring enquiries.
  • Clear campaign structure : We build campaigns so budget, keywords, ads and goals are controllable. That makes it clear what works and what burns money.
  • Ad and page aligned : The ad promise and the landing page are built to support each other, so the visitor immediately finds what they came for.
  • Accurate conversion tracking : We measure forms, calls and other important enquiries, so decisions are not based on clicks or guesswork.
  • Weekly optimization : We tune search terms, budget, ad copy and targeting every week based on where real enquiries come from.
ACCOUNT SPEC / 2025 VERIFIED
Google Ads -tilipohja
Mittaus palvelinpuolella · GA4 · Viikko-säätö
+37 %
Yhteydenottoja keskimäärin lisää, kun mittaus ja kampanjarakenne korjataan.
quality_score 8.4/10
tracking server_side
reporting monthly
commitment monthly
02 / Process

Campaigns producing in 1–2 weeks

A clear process from audit to ongoing optimization. Tracking in order before any ad runs.

VAIHE 01
01
Audit and strategy
We go over the existing account (if any) and the competitive landscape. We agree on goals and budget.
VAIHE 02
02
We build the foundation
We build the campaign structure, conversion tracking and needed landing pages before focusing on budget growth. This makes optimization based on real data from the start.
VAIHE 03
03
Launch and learning phase
We launch the campaigns and gather data for 2–4 weeks. At this stage data drives decisions more than assumptions.
VAIHE 04
04
Ongoing optimization
Campaign launch is not the end of the work. We follow search terms, conversions, costs and landing page performance and improve the system based on data.
03 / Operating model

One team for advertising, measurement and the site.

Most companies have to figure out themselves whether the problem is in the website, advertising or analytics. We do not split responsibility across several vendors: the same team is responsible for the whole path from keyword to enquiry.

04 / Benchmark

Google Ads works only when the whole path works

A good campaign can still lose money if tracking does not see enquiries or the landing page does not answer the searcher's need. That is why we evaluate advertising through the whole customer path: what was searched, what was promised, where the visitor landed and whether it created an enquiry.

01
Foundation before growth
We do not recommend a bigger ad budget before we know that the website, tracking and campaigns work as they should. When the foundation is right, every marketing euro does more work.
02
The landing page affects results
A click is not a customer yet. If the page loads slowly, the promise breaks or contact is difficult, ad budget burns for nothing. We fix the page too when needed.
03
Decisions are made with data
Weekly optimization is based on search terms, conversions and costs: not on how the campaign looks in the ad account overview.
Revla · ADS BENCHMARK ● PASS
+37%
Tulosten parannus keskimäärin
CTR 6.2 %
CPC 0.74 €
CVR 4.8 %
ROAS 4.1 x
05 / Pricing

Management from €250/mo + VAT

From
€250/mo + VAT

We manage your Google Ads from €250/mo. On top of that comes your own ad budget, paid directly to Google. The ad budget depends on your field and goals: usually €300–2,000/mo.

What the management fee covers
  • Campaign structure and ongoing optimization
  • Conversion tracking upkeep
  • Ad copy writing and updates
  • Weekly tuning and monthly report
  • A contact you can always call
Get a quote for your situation
06 / Example
EXAMPLE

KehoArts · Piercing studio

Google Ads · Tracking + campaign structure
-50%
Cost per click halved on the same budget

After fixing piercing studio KehoArts's Google Ads campaign, cost per click halved and conversion volume doubled on the same budget. Tracking and campaign structure in order, and the result showed up immediately.

CASE FILE / 2025-Q3 VERIFIED
KehoArts
Lävistysliike · Google Ads
-50 %
Klikkaushinta puolittui.
cpc -50%
conversions 2x
ad_spend unchanged
tracking fixed
07 / FAQ

Answers to the key questions

How much ad budget do I need for Google Ads?

It depends on the field and competition. For a local service business €300–800/mo is a typical starting level. We go through this in the discovery call.

Is the €250/mo management fee all-inclusive?

The management fee covers building, optimizing and reporting on the campaign. Your own ad budget is paid to Google separately.

How long until I see results?

First conversions often come in the first week. Optimization is continuous and results improve over 1–3 months as data accumulates.

What if I'm not satisfied?

No long contract. You can cancel with one month's notice.

Do I need a new site for advertising to work?

Not necessarily. If the current site is good enough, we focus on advertising. But if the page loads slowly, does not guide visitors to contact you or tracking does not work, we will say it directly, because in that case ad budget is easy to waste.

Do you also handle Meta advertising?

Yes. Most of our clients use both Google and Meta, and we optimize them together.

Do you also build landing pages and measurement?

Yes. We can also build the landing pages, conversion tracking and analytics when needed. This keeps Google Ads from becoming an isolated service and makes it part of your whole marketing system.

Are you getting from Google Ads what you pay for?

Book a free 30-minute discovery call. We'll review your current account (if any) and tell you straight what we'd improve.

Book a call
Tai · [email protected] · 03 0410 8377