INDUSTRY · HVAC · ELECTRICAL · PLUMBING

For HVAC, electrical and plumbing: more jobs
in the calendar.

When a customer has water damage, an electrical fault or an urgent need, they do not compare for long. They call the company they find quickly, trust quickly and can contact easily. We build the site, local visibility and tracking for that exact moment.

Revla · LVI LIVE DISPATCH
— DISPATCH HEALTH
emergency_calls: routed
ads_active: on_air
tracking: server_side
response_time: 24h
— EMERGENCY CALLS · 30D

Most are wondering the same thing

In HVAC, electrical and plumbing, customer acquisition often fails at one simple point: the customer is looking for someone right now, but the enquiry goes to a competitor.

KIP-01

Ad euros burn, but the phone doesn't ring

Google Ads shows clicks, but calls do not follow. The problem is not always the ads. Often the page does not guide people to call, tracking is broken or the search terms bring the wrong traffic.

KIP-02

A competitor is number one on Google

You may have years of experience, but a newer competitor appears before you. The customer cannot see your experience if Google shows someone else first.

KIP-03

The site looks like 2010

The site does not reflect the quality of the work. On mobile it loads slowly, the call button gets lost and the customer can return to search results before trust is built.

KIP-04

The season came and went, the calendar stayed half-empty

Cold weather, cooling demand, renovation seasons and emergency needs can be anticipated. If campaigns start only when the season is already on, the best demand has already been partly taken.

What we do for these industries

In this field, marketing has to do one thing especially well: turn a local search into a call or quote request. That is why we do not treat advertising, the website and measurement as separate pieces.

  • Emergency advertising : A Google Ads campaign that appears when the customer is in a hurry. Search terms, call extensions and location are built so the path to contact is as short as possible.
  • Local SEO : Google Business Profile, municipality-specific pages and local search terms in order. Customers often look for a nearby provider, not a national company.
  • A site that's easy to contact from : The site has one clear next step: call, booking request or quote request. When the need is urgent, more options do not help. Clarity does.
  • Tracking that shows where each enquiry came from : A call or form is not enough as data. We want to know whether it came from ads, organic search, a specific service page or a specific area. That is how budget can be directed properly.
  • Seasonal campaigns : The season does not begin when the calendar is already full. Advertising, search visibility and the page message are prepared before the demand spike.
LVI SPEC VERIFIED
HVAC package · Foundation
Tailored to the field
<2 s
Mobile load, measurable from day one.
tracking server_side
page_speed cwv_pass
analytics ga4 + consent
reporting monthly
EXAMPLE

Local HVAC company

Helsinki region · Site + Google Ads · 4 mo · Case unpublished
+60%
More calls over 4 months

A Helsinki-region HVAC company got 60% more calls over 4 months with a redesigned site and an optimized Google Ads campaign. Server-side tracking made sure every call was measured correctly. By the client's request the company name is not yet public.

See all cases
CASE FILE / LVI-2025 VERIFIED
Local HVAC company
Helsinki region · Site + Google Ads · 4 mo · Case unpublished
+60 %
More calls over 4 months
metric +60%
tracking server_side
optimization continuous
status live

Packages from €300/mo + VAT

From
€300/mo + VAT

Packages start from €300/mo. The starter package covers the website and Google Ads; your own ad budget (typically €400–1,200/mo) is paid directly to Google. The package grows as you add things like Meta ads or SEO. We'll go through your situation in the discovery call and give you a straight price.

What the package can include
  • Website (basic package)
  • Google Ads campaign management
  • Emergency campaign extensions
  • Local SEO basics (Google Business Profile)
  • Call tracking and conversion measurement
  • Monthly report and meeting
Get a quote for your situation

Site live in 14 days

We start with the things that affect enquiries fastest: findability, easy calling and measurement.

VAIHE 01
01
Free discovery call (30 min)
We go through the current situation, calendar fill rate and the state of advertising. We tell you directly what we would do first.
VAIHE 02
02
Launch
The site, tracking and most important campaigns go live in a clear order. Emergency searches are prioritized first if they are likely to create the fastest effect.
VAIHE 03
03
Optimization
Monthly meeting and report. We adjust campaigns based on data and add services as needed.

Answers to the key questions

We're a local business, is Google enough?

For most HVAC, electrical and plumbing companies, yes. Customers actively search Google ("emergency plumber [city]"), and Google Ads + local SEO covers most of the demand. Meta ads can be a secondary channel but don't replace Google in this field.

How many calls do you promise?

We don't promise numbers. We promise that the foundation (site, tracking, campaigns) is done correctly, after which results come driven by data. Our clients have seen up to 60% improvements on the same budget, but results depend on area, competition and seasons.

Do we need our own ad budget, or is it included in the price?

The ad budget is separate and paid directly to Google. A typical HVAC company starts at €400–1,200/mo, depending on area and season. We go through this in the discovery call.

How are emergency calls measured?

We install call tracking that tells us the source of the call: Google Ads, organic search, direct from the site. This is essential to know where to focus campaigns.

Does your service work in small municipalities?

It does. In smaller areas ad competition is often lower, so click prices are lower and results can be very effective. Good local optimization is even more important than in growth centres.

What if we already have a website?

We go through the situation in the discovery call. Sometimes the existing site is enough as a foundation for advertising, but most often it's worth building a new one because the old technical base can't support conversion optimization. The decision is based on analysis, not sales.

Ready to fill your calendar?

Book a free 30-minute discovery call. We go through how your company is found locally, how easy it is to contact you and where we would use your marketing budget first.

Book a call