INDUSTRY · E-COMMERCE

For e-commerce: growth from every click.

More traffic does not help if product pages, tracking, the cart or campaign structure are leaking. Before increasing ad budget, you need to know where sales come from, where they are lost and how every marketing euro can work harder.

Book a free call Read Paleokauppa case
Revla · STORE LIVE OPTIMIZING
— STORE HEALTH
tracking: server_side
shopping_feed: verified
pmax: learning
roas_target: 3x_min
— ORDERS · 30D
// REVLA.LAB v1.4.0
01 / Sound familiar?

E-commerce challenges are unique

In e-commerce, small things show up quickly in money. A slow page, unclear product card, incomplete product data or broken tracking can eat margin every day without the problem showing clearly in reports.

KIP-01

ROAS drops even as traffic grows

Visitor volume grows, but sales do not grow at the same rate. The issue can be campaigns, product pages, pricing, the cart or tracking. Without proper data, the real cause is hard to isolate.

KIP-02

Ad campaigns learn slowly

Meta and Google need reliable purchase data. If browsers, cookie limits or poorly built tracking interrupt the data, campaigns optimize on incomplete signals.

KIP-03

The cart is abandoned before payment

The customer adds a product to the cart, but payment never happens. Too many fields, unclear shipping costs, a slow checkout or poor mobile experience is enough to stop the purchase.

KIP-04

The e-commerce platform is stuck

The platform technically works, but developing it is slow. Every new campaign, tracking change or product page improvement takes too much work. At that point, the current state can start costing more than a rebuild.

02 / What we do

What we do for online stores

E-commerce growth happens only when traffic, buying experience, product data and measurement support each other. A bigger budget does not fix a weak foundation. It only buys more traffic into the same leaking path.

  • Technical optimization : A fast mobile experience, clear structure and a technical foundation that can be developed. Speed is not just a technical metric. It affects buying and advertising profitability directly.
  • Server-side tracking and Conversion API : We build tracking so purchases, carts and important events are passed more reliably to ad platforms. Better data helps campaigns learn from the right customers.
  • Product page and checkout optimization : The product page needs to answer the buyer's questions before checkout. Payment needs to feel safe and easy. Improving these often creates faster gains than adding more traffic.
  • Google Shopping and Performance Max : Shopping and Performance Max work only when product data, Merchant Center, campaign structure and measurement are in order. Otherwise the algorithm gets poor input and makes expensive decisions from it.
  • Meta advertising visuals-first : Product images, offers, dynamic product campaigns and remarketing are built around buying. A striking ad is not enough if the landing experience and product page do not continue the same promise.
  • Email and marketing automation : Abandoned carts, post-purchase messages and customer feedback help get more out of the traffic you already bought. We connect automations to the store's wider measurement.
ECOMMERCE SPEC VERIFIED
E-commerce package · Conversion
Tailored to the field
<2 s
Mobile load, measurable from day one.
tracking server_side
page_speed cwv_pass
analytics ga4 + consent
reporting monthly
03 / Example
EXAMPLE

Paleokauppa · online store

E-commerce · Technical rebuild + Ads + tracking · 6 mo
11×
Sales growth in six months

Online store Paleokauppa's sales grew elevenfold in six months. The implementation was comprehensive: the store was rebuilt from the technical foundation, product pages and checkout were reviewed, server-side tracking improved measurement and Google Ads + Meta were tuned in the same direction. The single biggest factor was not just more traffic, but that a larger share of visitors ended up buying.

Read the full case
CASE FILE / ECOMMERCE-2025 VERIFIED
Paleokauppa · online store
E-commerce · Technical rebuild + Ads + tracking · 6 mo
11 ×
Sales growth in six months
metric 11×
tracking server_side
optimization continuous
status live
04 / Pricing

Packages from €300/mo + VAT

From
€300/mo + VAT

Packages start from €300/mo. For online stores the whole is often broader, because technical development, measurement, product data and advertising affect the same profitability. Your own ad budget is paid directly to the platforms. Building or rebuilding a store is agreed as a separate project based on the situation.

What the package can include
  • Technical optimization of the store
  • Google Ads (including Shopping and Performance Max)
  • Meta advertising with dynamic product campaigns
  • Server-side tracking and Conversion API
  • Conversion optimization (product pages, checkout)
  • Email automation basics
  • Monthly report and meeting
Get a quote for your situation
05 / How we start

Launch in 2–4 weeks

The timeline depends on where the store is leaking. If tracking is broken, it is fixed first. If buying is stuck, a larger ad budget will not patch it.

VAIHE 01
01
Free discovery call (45 min)
We go through the technical foundation, product data, campaigns, measurement and the most important buying bottlenecks. The goal is to identify which fix creates the first useful improvement.
VAIHE 02
02
Launch
We build measurement, technical fixes and campaign structure in the right order. If the store needs to be rebuilt, it is done as a clear separate project and not hidden inside monthly work.
VAIHE 03
03
Optimization and scaling
When data shows what produces, budget can be increased in a more controlled way. At the same time, we keep improving the store, product pages and buying experience so added traffic is not wasted.
06 / FAQ

Answers to the key questions

Do you also build the store, or only the marketing?

Both. Most clients come with an existing store and we focus on marketing and optimization. Sometimes the store is worth rebuilding because the technical foundation can't hold up: this is done as a separate fixed-price project.

Which platforms do you support?

Our main work is on Shopify and WooCommerce, the most common e-commerce platforms in Finland. Custom platforms and other solutions (Magento, Centra, etc.) we support case by case: we go through the situation in the discovery call.

How much ad budget is needed?

In e-commerce, ad budget affects sales volume directly, but profitability depends on margin, average order value and buying experience. With most of our clients the starting budget is €1,500–3,000/mo and grows with results. We do not recommend increasing budget before tracking and buying fundamentals are in place.

What does the Conversion API do for an online store?

Server-side tracking bypasses browser and iOS privacy limits and ensures Meta and Google see sales correctly. Without it, reporting can be 30–50% under-counted, and algorithm learning suffers. This is an essential element of modern e-commerce advertising.

Does your service work for small stores (under 100 orders/mo)?

It works, but it's worth discussing the order in which things are done. For a small store we typically recommend focusing first on product page and basic on-site optimization, plus Meta advertising: these bring quick improvements. A big Performance Max campaign needs more sales data to operate optimally.

What if we already have an ad agency?

Fits. We can collaborate: for example we handle technical optimization and tracking, the ad agency runs the campaigns. Or we take over the whole. We go through the situation in the discovery call and tell you the most sensible model.

Ready to grow your online store?

Book a free 45-minute discovery call. We go through the store's technical state, tracking, campaigns and buying bottlenecks and tell you directly where improvement should start.

Book a call
Tai · [email protected] · 03 0410 8377