Brand mentions in AI search: what can they tell you?
What do brand mentions tell you about business visibility? Assess their value, monitor enquiries and avoid unsupported promises about AI recommendations.
AEO and AI search optimization: what should businesses do?
What does AEO mean for your business? Understand AI search visibility, useful content and measurement without unsupported promises of results.
AI and profitability: how to assess an investment
How should you assess AI ROI? Separate saved time, contribution from additional sales and total costs, and recognise when an investment is not worthwhile.
AI in Business Strategy: 5 Ways to Leverage AI in Strategic Work
Five ways to use AI in strategic decision support: define the question, check the evidence, compare profitability and test the most important assumption.
AI in business: use cases and a limited trial
How can an SME use AI? Explore use cases, limited trials, total costs and situations where buying another tool is not the right first step.